New DMB B&J Flavor

By Waldo Jaquith
Ben and Jerry's has introduced a second DMB flavor of ice cream: "Dave Matthews Band Magic Brownies." It's vanilla-based, laced with raspberry and chunks of brownie. Along with it comes a new B&J/DMB environmental website, Lick Global Warming, essentially a rebranded One Sweet Whirled, their original collaborative environmental-action program. That program was launched simultaneous to the ice cream of the same name in April of 2002. One Sweet Whirled is no longer listed on Ben & Jerry's website, indicating that it has likely been replaced by the Magic Brownies flavor. Thanks to Debbie from DMBRR for the tip.