Band Unveils Environmental Initiative

At a Tuesday press conference at the National Press Club, Dave Matthews Band members Stefan Lessard, Dave Matthews, Leroi Moore and Boyd Tinsley, along with Senator Jim Jeffords (I-VT), Ben Cohen and Jerry Greenfield (of Ben & Jerry's Ice Cream) unveiled the environmental details behind the new DMB / Ben & Jerry's ice cream flavor, "One Sweet Whirled." (Named after "One Sweet World," on Remember Two Things.)

The campaign's website describes the goal of the ice cream flavor / campaign as: "[L]earning about solutions to Global Warming and encouraging all of us to be good stewards of the planet. Choose to lose 2000 lbs. of CO₂ emissions, & share the amazing results with everyone you know - friends, family, Congress!" To that end, the website asks each person to make a personal committment to reduce their CO₂ emissions by 5% annually, and provides a list of simple ways in which that can be accomplished, including keeping your car's tires properly inflated, washing laundry in cold water, set your thermostat at three degrees lower in the winter, and switching to flourescent bulbs. Site users can select the changes that they intend to make until they add up to 2,000 lbs. annually, and then provide personal information to have a letter sent to their representatives supporting various clean energy bills.

DMB will be promoting the One Sweet Whirled campaign during their upcoming tour, which starts on April 4th at the MCI Center in Washington D.C.

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